A drill or a hole? The what or the why?

I've linked to this blog before-and even wrote an earlier blog article about how closely related sales is to fundraising-this article quoting sales guru Zig Ziglar does a pretty neat job of it.

And I agree-we are in the "hole" business! Or as I say often enough the "why" not the "what".

http://fundraisingcoach.com/2008/12/02/fundraising-secret-28-nobody-wants-to-buy-a-drill/

Enjoy and thanks again Marc for the excellent blog post.