Saturday, November 1, 2008

More thoughts about fundaising in these difficult times...

A solid fundraising blog:

http://fundraisingcoach.com/2008/10/21/theres-nothing-compassionate-about-not-asking/

Here at the Cunneen Company we are in the midst of dozens of parish offertory enhancement programs. Fortunately for Cunneen and for our parish clients the pastors and parish leaders had the courage and confidence to move forward with their appeals. We are seeing an average increase in weekly giving at Catholic parishes across the country of around 23%! A 23% increase in giving at the height of the economic uncertainty.

If you ask, if you have been a good steward of your resources, a good communicator of your parish or organizations short, medium and long term funding goals, your supporters WILL give!

We have seen almost no decrease in gifts that come from income. These would be moderate capital campaign gifts, annual fund, weekly giving and offertory support. We have seen a weakening in our major and leadership gifts levels. These gifts traditionally come from assets or from "wealth". There is no question that even the most affluent of donors are feeling a lot less wealthy, less secure during these uncertain times. Needless to say gifts of appreciated securities (stock) have been a bit slow of late.

If you are considering a modest capital campaign (up to two times annual giving or offertory) or are focusing on your annual giving, weekly stewardship or offertory-it is still a good if not essential time for you to be conducting a professionally guided program.

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